Dealers Auto Auction of the Rockies prides itself on being an independent, locally-owned auction with big business capabilities and the best customer service available anywhere. Every customer is important to us. Whether large or small, visiting for the first time or one of our “regulars”, we consider you a friend in the business who deserves personal attention and a first-name greeting each and every sale day.


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At Dealers Auto Auction of the Rockies, we care about YOUR success, ensured by your direct access to auction owners and general managers. Contact us today for more information and to register. We look forward to seeing you at DAAR very soon!

Independent Auction Leader Since 1995

Dealers Auto Auction of the Rockies was founded in 1995 by industry veterans Brad Sturgeon and Bill Baker. Situated on 24 acres in Denver, Colorado, we hold a weekly sale on Thursdays at 9:00 am and run five auction lanes. With an average consignment of 1100 cars and trucks per week, the auction features vehicles from Credit Acceptance Corp, Enterprise, and Security Capital. Our customers also reap the benefits of our complete dealer services that include title work, a full-service mechanic and detailing shop, transportation department, post sale inspection services, and Internet auction technology powered by Edge Simulcast.