Welcome to Colorado’s #1 Independent Auto Auction!
We have been part of the Colorado and National Automotive Community since 1995. Dealers Auto Auction of the Rockies was founded by industry leaders Brad Sturgeon and Bill Baker because they saw something missing in the auction world, partners not customers.
The DAA Rockies Team strives to be a cornerstone of this community. We operate with the understanding that our partners are the reason we are here and focus on how to move their businesses forward. We have developed programs and services to help them focus on their business while we take care of all the details.
Over the course of 2020, we saw the importance of technology increase as our community, locally and nationally, struggled to operate while navigating the uncertain road ahead. DAA Rockies embraced every aspect of technology, while trying to keep the human aspect we have become known for and ensuring the safety of our employees and industry partners.
As we continue to navigate 2021, our dedicated team will be the road map on this ever changing road. Thank you to our partners, new and old, who trust us to move them forward. We have enjoyed the last 25 years and look forward to the next 25 years, being part of this resilient and amazing industry.